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Derry City FC / City Cubs
Wurkhouse / Brand Identity & Print
Derry City Cubs, the youth football division of Derry City FC, needed a brand identity that would appeal to children while staying true to the club’s heritage. The solution was a friendly illustrated mascot: a tiger character holding a football, designed to be approachable and fun. Using the club’s core red and white colours alongside traditional red stripes, the identity seamlessly connects with Derry FC while giving the Cubs their own playful and distinctive look.