Penny Dragon Games

Brand Identity & APplication, Social Media, Website & Print

Penny Dragon Games, a TTRPG publisher specialising in supplementary Dungeons & Dragons 5e content, required a refreshed brand identity that would move away from their original Celtic-inspired logo. The new design introduced a stylised dragon face within a dice-shaped frame, paired with a red and orange colour palette to create a more familiar and instantly recognisable connection to classic D&D materials. The updated identity was applied consistently across all brand touchpoints, including social media, promotional materials, book layouts, and digital PDF releases. The collaboration also involved the creation of Kickstarter campaign graphics that clearly communicated each project’s vision, as well as multiple book cover and interior designs. The result was a cohesive and versatile brand system that reinforced Penny Dragon Games’ presence in the competitive TTRPG market.

Brand Identity